Activision Blizzard CEO Bobby Kotick Is Doing a Great Job
Kotick’s strategy is to invest heavily in video games that are popular with the consumer and then exploit the popularity of those games by selling them at high prices. This strategy has made Activision Blizzard extremely profitable, but it also has caused consumer backlash against the company because of the high costs of its products.
B0bby Kotick has been named one of Fortune Magazine’s 100 Most Powerful People in Business. He was also listed in Forbes Magazine’s Most Powerful People in Gaming alongside being named The Company, which is still thriving after over thirty years, is known for its huge profit margins and high revenue.
What’s in store for the future of Activision Blizzard?
Kotick has been involved in the company since 1999. He was named CEO in 2002, leading the company for over 15 years. Kotick credits his grandfather for his desire to climb the corporate ladder, saying, “I grew up at a family dinner table where my grandfather would give me a pep talk saying, ‘you can be anything you want. If you work hard, everything’s possible.'”
Kotick recently handed over the reigns to a new CEO, as he’ll be leaving Activision Blizzard in April after a new Activision Blizzard Studios film is released. However, Kotick has no plans of retiring from the video game business. “I have a lot of interests.
Despite a bumpy road in the last few years, Activision Blizzard’s CEO still believes that the company is on the right track. “We have a unique opportunity,” he says. “We have a tremendous franchise portfolio, unique to our position. And also we have a very, very big global business. I think we have one of the few examples in video games; I don’t think another business has a portfolio like ours that has the potential to be as big as it can be.”
After growing his company to almost $30 billion in value and restructuring to $8 billion in annual revenues, Kotick is confident that the company’s progress will continue to be positive in the future. “We’re in a growth period. I’m proud of the team. They’re doing a great job. Our strategy is working.”