Bobby Kotick: How He Built Activision Blizzard

Bobby Kotick: How He Built Activision Blizzard

The Activision Blizzard story should have been a cautionary tale for the video game industry. In the late ’90s and early 80s, Activision, the world’s leading publisher of video games, was in the midst of a time of quick growth. The company had released two sequels to its successful arcade games Call of Duty and Warcraft in the past year and was working on its first original game, Starcraft II: Heart of the Swarm. Activision had everything it needed to continue its meteoric rise in an industry where other publishers struggled.

The problem was that Activision’s growth was driven by its corporate parent’s iconic video game franchise. Activision Blizzard was a separately owned video game company that only began operating in 1999. The company fought to find its place in the video game industry in its early years. Today, with more than 40 million monthly active users playing its games, Activision Blizzard is one of the globe’s most successful video game companies. The company grew from its humble beginnings to become its most valuable brand.

2010 – The Year Activision Blizzard Through the Years

In the summer of 2010, Activision Blizzard announced that it had agreed to acquire game software developer and publisher Blizzard Entertainment for approximately $5.83 billion. The acquisition was part of a broader restructuring strategy at Activision Blizzard aimed at better capitalizing upon its growing portfolio of branded games. The acquisition was subsequently approved by the U.S. Department of Justice, which allowed the deal to proceed. Blizzard Entertainment’s games included World of Warcraft, the top-selling computer game, and the Diablo, Starcraft, Warcraft III, and Hearthstone games.

In addition to its games, Blizzard also owned a range of intellectual property, including characters, games, software, patents, and trademarks related to computers and video games. In the months that followed, Activision Blizzard released a series of updates to its publicly-traded stock, including news of the acquisition, updates on its financial performance, and stock buybacks.

2012 – The Year Activision Blizzard Through the Years

In the months that came after the acquisition of Blizzard, Activision Blizzard made several changes to its corporate structure. It merged its investment and business operations into a new entity called Activision Blizzard Capital, L.P., which was listed on the NASDAQ under

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